That’s Not Cool

Campaign

The Ad Council asked us to help prevent teen dating violence. We found that teen dating had moved into the digital space. And abuse had followed.

We developed a campaign that would live where the abuse was taking place. In the digital world.

“That’s Not Cool” is an integrated campaign designed to raise awareness, educate, and get kids talking about the problem. The goal of the campaign was not to preach, but to encourage kids to make informed decisions on their own.

Dear Mr. President

Campaign

A campaign inviting America to be part of an open letter to President Obama. The campaign featured videos featuring celebrities delivering their own messages to President Obama. User entries were collected in various ways, including text and video submissions directly from banners.

It’s Running Plus

Web Video

How do you explain what Nike Plus is, beyond its functional capabilities?

Before You Score

Mobile App

You only have one chance to make a first impression. The Amp “Before You Score” application makes sure you make it a good one.

With live feeds, pick-up lines, conversation starters, interesting facts, and much, much more, this application gives you the shot you never thought you had with 24 types of ladies.

If you succeed, add a notch in the application and a note about something you should probably remember.  Like her name.

Homeward Bound

Web Video/Microsite

There was also a microsite, on which your personal information was built into the video, so it appeared as if an item was coming to

find you.

My largest project for MasterCard is slated to launch in 2011 and unfortunately could not be shown here.
Ask about it and I can explain.

Nike Zoom

Campaign/Platform/Mobile Site

To help athletes get quicker, we developed a campaign and training program featuring Nike’s quickest athletes.

Project 528

Campaign/Platform

HP is all about innovation. So is this campaign.
With a platform that allows users to connect and collaborate on projects, and a new product bundle focused on helping innovators do what they do best, this is HP putting their money where their mouth is.

Unfortunately, they did not put their money there. Maybe next time.

Nike Dunk

Campaign/Platform

NikeBeTrue.com was a celebration of NIke’s iconic shoe, the Dunk. The main content of the site featured the story of 20 iconic Dunks that changed the sneaker game.

In the Nike Dunk Kicks Creator, users could design their own custom Dunks and enter them into Dunk battles, in which users voted on their favorite design.

Walmart Electronics App

iPhone App

We launched an electronics App before the holidays, that amongst other things, allowed users to take a photo of their room and find the right size television for the space.

It was Walmart’s first iPhone app.

Nike Tag

iPhone App

In order to attract new users to Nike Plus, we developed a new feature that was both a game and a campaign.

Based on the same principles as schoolyard tag, if you’re the slowest, or weakest, you’ll be it. Made for group play.

Don’t be it.

Degree For Men

Web Program

In order to carry on the Bear Gryllas campaign, we pitched launching the search for the next Bear, encouraging users to submit videos of themselves completing challenges.

Winner trains with Bear in the woods. And gets a truck.

ABSOLUT SF

Facebook Experience

To help launch ABSOLUT SF, we developed a Facebook experience allowing people to support their neighborhood as we looked for the capital of ABSOLUT SF. Users could upload photos, create posters or submit drink recipes.